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EXPERIENCE THE LEGACY, EMBRACE THE CRAFTSMANSHIP:

Good whiskey creates good times. So, we handcrafted five watches using authentic Jack Daniel’s whiskey barrels from Lynchburg, TN, inlaid with genuine limestone and charcoal representing the Cave Spring Hollow and the charcoal mellowing process that makes Jack, Jack.

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handCrafted from Jack Daniel's Whiskey barrels

Soaked equally in tradition and world-class whiskey, Jack Daniel's Whiskey Barrels make for an entirely unique and truly distinctive wood source. Aged to perfection and imbued with character, the whiskey leaves behind spirits-soaked wood that once reclaimed makes for an amazing timepiece.
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  • SMOOTH & UNIQUE: Just Like The Guys Who Wear 'Em

    These watches don’t just tell time. They tell the story of Jack Daniel, they tell story of Lynchburg, Tennessee, and they tell the story of every guy who chooses to wear it.

  • Celebrating The Heritage And History Of Old No. 7

    By incorporating the very materials that define Jack's distinct character - barrel wood, charcoal, and limestone - these watches embody Tennessee Whiskey from barrel to wrist.

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OVER 700,000 TREES PLANTED

We are proud to announce a new partnership with Trees for the Future to continue our mission to help reforest the planet. Over the past 6 years, we partnered with Trees for the Future to plant over 700,000 trees. We wish them continued success in their efforts as we choose to focus our efforts closer to home.

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