American West Collection

Time Isn’t Lost. It’s Lived.

Today, we're proud to introduce the American West Collection, watches built right here in the USA, powered by American automatic movements, and finished with the same honest craftsmanship that built this country.

21% OFF

Collector's Set

American Western Bundle

Regular price $3,195

$3,195 Regular price $4,095 Sale price
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12% OFF

The Blacksmith

American Automatic 44mm

Regular price $699

$699 Regular price $799 Sale price
Unit price per

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Sale
13% OFF

(3)

The Wrangler

American Automatic 44mm

Regular price $649

$649 Regular price $749 Sale price
Unit price per

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Sale
13% OFF

(1)

The Gold Ranger

American Automatic 42mm

Regular price $649

$649 Regular price $749 Sale price
Unit price per

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Sale
23% OFF

Collector's Set

American West Automatics

Regular price $1,997

$1,997 Regular price $2,597 Sale price
Unit price per

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Sale
14% OFF

(3)

The High Desert

Mechanical Chrono 44mm

Regular price $599

$599 Regular price $699 Sale price
Unit price per

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Sale
14% OFF

(2)

The Sterling Spur

Mechanical Chrono 44mm

Regular price $599

$599 Regular price $699 Sale price
Unit price per

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Sale

BUILT RIGHT HERE IN THE USA

Hand etched steel finished by hand. Genuine turquoise stone set like the silver work of the West. Reclaimed American oak whiskey barrels shaped by time, patience, and tradition.

FOREVER WEST.

Handcrafted As A Tribute To The West

American Automatic

THe blacksmith

Built and assembled in the USA with a skeleton dial that reveals its beating heart. Skeleton and open heart dials reveal the work inside, because nothing worth owning should hide what it’s made of.

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American Automatic

The Gold Ranger

The Gold Ranger pairs antique gold steel with reclaimed blackwood and genuine turquoise, set like heirloom silverwork of the West. Western braiding wraps the case and bracelet, while an open heart dial showcases its American-assembled automatic movement.

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American Automatic

The Wrangler

The Wrangler stands tall in silver stainless steel inlaid with charred whiskey barrel wood and genuine turquoise. Materials shaped by fire and time. The open heart dial reveals the premium automatic movement assembled in the USA

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Mechanical Movement

The Sterling Spur

The Sterling Spur mechanical chronograph pairs silver-toned steel with genuine turquoise inlays and etched Western detailing across the bracelet and case. A premium mechanical chronograph movement and clear caseback reveal the craftsmanship inside.

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Mechanical Movement

THE HIGH DESERT

The High Desert mechanical chronograph is forged in rich espresso steel with striking tiger’s eye stone across the dial and inlays. Powered by a premium mechanical chronograph movement and finished with a clear caseback, it’s built for those who measure time by the ground they cover.

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