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Show your man he's worth every second

WITH A GIFT AS UNIQUE & STORIED AS HE IS
This collection is made from charred forest fire wood sealed in resin, and proceeds are donated to reforestation projects. We've planted nearly 700k trees so far, with the goal of reaching a million by 2025. Upgrade your collection today with a timepiece as rugged & responsible as you are.
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Give a gift that's handcrafted for Time Well Spent, with our lowest prices of the year:
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Handcrafted from naturally fallen and charred wood from forest fires across North America. Each purchase will trigger a donation to Direct Relief, an organization providing front-line aid to fighting wildfires.

Answering Earth's Cry

With devastating forest fires spanning across the US each year, this destruction calls us to a higher purpose. It's our duty to leave the Earth better than we found it.

Our Mission: Plant 1 Million Trees by 2025

Every piece from this collection triggers multiple donations. The first goes to planting trees in deforested areas of the world. The second, is donated to first-responders of firefighting efforts. We're over halfway to our goal of planting 1 million trees, but we need your help to finish the job!